Penguin Flipper
Through extensive user research, we identified a common need for assistance in selecting books as gifts during the Christmas season. Leveraging this insight, we developed the Penguin Flipper, a highly successful digital tool designed to help users discover the perfect book for their loved ones in a playful and enjoyable manner.
What this involved
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Planning and running a collaborative session where participants could generate and explore a wide range of ideas to solve our gifting porblem. Brainstorming, creative exercises, and group discussions were used to foster innovation and uncover the Flipper solution.
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Securing an illustrator to shape the ideal visual style for this engaging tool, alongside providing UX direction for the final site.
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Facilitating collaboration between stakeholders and developers to ensure alignment and effective execution of project objectives.
Penguin Flipper
Promotional video
Penguin Marketing
Take a quick look at some of the Marketing campaigns I Art Directed whilst working at Penguin.