Product Design Lead
Hi, I’m Gina Manns
I help brands see the bigger picture of their customer experience, and improve it through research, good UI, experimentation and strategy that delivers real commercial results.
FEATURED WORK
Recent projects
HILLARYS
Shutters journey redesign
Rebuilding an overlooked, high-value product journey with clearer hierarchy, custom iconography and a simpler product page.
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+12.48% user-to-lead conversion
PURE PET FOOD
End-to-end service design
Finding out why customers were dropping out during trial, and turning the research into principles the team still uses.
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Diary studies, surveys & journey maps
TYNY FOR WPP
SaaS for global media data
Replacing a manual spreadsheet process with one clear tool, using AI prototypes to get stakeholders aligned early.
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60+ markets brought into one product
WHAT I BRING
Areas of Expertise
Sixteen years across agency, in-house and consultancy work. These are the four things teams lean on me for.
01
Research that
shapes the roadmap
I plan and run research and testing that turns messy user behaviour into clear priorities, so big decisions are made on evidence rather than guesswork.
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Still in use today
Pure Pet Food's journey map and service principles
02
Design that
moves the numbers
I care about what happens after launch. I use experimentation and data to make sure design changes actually improve conversion, revenue and retention.
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+8.2%
Overall conversion from the Hillarys homepage redesign
03
Getting
everyone on the
same page
When teams have competing priorities, I use what customers actually do and say to cut through opinion and get everyone pulling in the same direction.
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Won repeat business
Pure Pet Food's journey map and service principles
04
Consistency
at scale
From Day Zero workshops through to design systems, I look after the whole lifecycle so teams can move faster without losing quality
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40+ brands
Component library and tokens for the Hunter Douglas group
I like getting to the heart of a problem, understanding what people actually need, and working with the right people to find a solution that works in the real world.
I’m increasingly interested in how AI can change the way we work. I use it to explore ideas, prototype quickly and help teams communicate more effectively, while keeping human judgement and user needs at the centre.
Lucie Turnbull, Digital Brand Manager Hillarys“I’ve worked with Gina for 5 years; her UX expertise and use of data are a huge asset. She consistently delivers the right user journey while balancing commercial and SEO requirements. As a result, we’ve seen the site’s conversion rate increase year-over-year, even in a tough trading environment.”
Amazing clients have allowed me to produce work I am proud of.
Featured Work
Design lead on Hillarys Product team
Who I’ve worked with.
