I'm a lead product designer, strategist and researcher who likes to meet the needs of real people while providing commercially successful solutions for clients.
Take a moment to look at some of the work I’m most proud of.
Hello!
Here’s what I do…
Product Strategy
Creating product strategies that provide direction, focuses resources, and maximises market potential for sustainable growth.
User Research
Selecting, planing, performing and analysing user research and testing activities.
Product Design
Design digital products that meet the needs of real people, and equally, provide commercially successful solutions for clients
CRO Experimentation
Ideation, design and analysis of CRO activities to ensure the maximum potential of a digital product is reached.
Design methods and processes
View the methods and processes I use to help unpick a clients product, service and organisational problems.
“I have worked with Gina for over 5 years now in her role as UX consultant on the Hillarys website. Her UX expertise, design skills and use of data to make decisions are a huge asset to me. I can always rely on Gina and her commitment to delivering the right journey for the user whilst balancing commercial and SEO requirements. As a result we have seen the conversion rate of the site increase YOY for a number of years, despite the increasingly tough trading environment. Her biggest asset is that she cares and you can’t put a price on that.”
Lucie Turnbull, Digital Brand Manager Hillarys
